kiehls minteral mascaraHaving blond lashes makes mascara a must for me but finding one that can make my lashes full, long and soft has been a challenge. For years I’ve alternated between Blinc’s Kiss Me and DiorShow Mascara’s with pretty good success but wasn’t satisfied for a couple of reasons.

First, both are pretty expensive. And while I love how Blinc’s mascara is waterproof and works great as an every day, if I don’t wash it off each night it can dry out and snap off my lashes. The same with DiorShow but with the additional problem that it really is only good for a few hours (or a night out on the town).

My experience with eco-friendly mascaras hasn’t been good; they have always smudged, clumped or failed to give fullness. So when I started to see rave reviews for Kiehl’s new Marvelous Mineral Mascara, I was very skeptical.But since I needed to replace my mascara and this was at least $10 cheaper than what I’d been using, I decided to try it out.

The first thing I noticed was how it glided easily onto my lashes. It made them look very look and healthy and there was no clumping. Lashes were separated, shiny, full. As for milage? I went the whole day without any issues (which involved an hour outside walking in the sun, a nap, and receiving some bad news). The best part for me was that my lashes always felt soft, which was so important since the other mascaras had often dried out my lashes and, at one point, made a big chunk of them fall out!

The mineral pigments really do add a rich, luscious colour that looks natural but noticeable. You get length and fullness without parabens which is always a plus. Finally, an eco-friendly mascara that actually works without working the pocket book too much.

BUY AT: Kiehls